منابع مشابه
Markdown money contracts for perishable goods with clearance pricing
It is common in practice that retailers liquidate unsold perishable goods via clearance pricing. Markdown money is frequently used between manufacturers and retailers in such a supply chain setting. It is a form of rebate from a manufacturer to subsidize a retailer’s clearance pricing after the regular season. Two forms of markdown money are percent markdown money, in which the markdown money i...
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For many services, customers subscribe to long-term contracts. Standard economic theory suggests that customers evaluate a contract as the sum of benefits and payments. We suggest that rather than evaluating multi-period service contracts at the contract-level, customers use periodlevel bracketing. They evaluate the distinct per-period loss or gain they incur from choosing this contract. This h...
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Vol. XLIX (February 2012), 66 –82 *Anja Lambrecht is Assistant Professor of Marketing, London Business School (e-mail: [email protected]). Catherine Tucker is Associate Professor of Marketing, MIT Sloan School of Management, Massachusetts Institute of Technology (e-mail: [email protected]). Anja Lambrecht thanks Deutsche Forschungsgemeinschaft, the London Business School Center of Marketing,...
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ژورنال
عنوان ژورنال: Pure Mathematics
سال: 2018
ISSN: 2160-7583,2160-7605
DOI: 10.12677/pm.2018.83035